My client Kelly (name and some details changed to protect her privacy) had already run a successful ecommerce business for a decade. She knew how to manage inventory, handle customer service crises 24×7, and make tough calls about which products to drop and which to double down on. She’d built something real — profitable, sustainable,…
When I began my copywriting career after 30 years in corporate operations, I believed I had no experience writing copy. And on the surface, I didn’t. But as a mid-level manager responsible for millions of dollars in customer service expenses, I was constantly preparing presentations for management to persuade them to give me the budget…
I coach a lot of solopreneurs. When you’re your own boss, you have a lot of decisions to make and usually no one to advise you or bounce ideas off. So, I often find they will make assumptions… and run their business based on those assumptions… when they may not be good assumptions. For instance,…